Global Fortified Baby Food Market Overview:
Fortification of baby food is carried out by adding micronutrients to baby food in order to enhance the nutritive value of the food. Market Research Future (MRFR) has published a report stating that the global Fortified Baby Food Market is projected to grow with a significant growth rate of 8.89 % from 2024 to 2032 and reach a market value of USD 6.88 billion by the end of 2032.
Germany Fortified Baby Food Market is characterized by a strong emphasis on quality, safety, and innovation. German parents place a high value on organic and natural ingredients, driving manufacturers to prioritize transparency and sustainability in product development. With a focus on promoting healthy eating habits from an early age, the German fortified baby food market offers a diverse range of options to meet the needs of discerning consumers.
Market Drivers and Restraints:
Fortified baby food offers additional micronutrients such as essential trace elements and multiple vitamins that are required for the healthy growth of babies. With changing lifestyle and proliferation in working women population, the demand for packaged baby food with extra nutritive value has increased, leading to the expansion of the global Fortified Baby Food Market. Rise in demand for baby products that can provide nutrients that are equivalent to the nutritive value of breast milk and increasing popularity of ready-to-eat baby meals are some of the primary factors that are projected to propel the growth of the global fortified baby food market. Initiatives undertaken by governments in various developing and underdeveloped regions for eradicating malnutrition among the infants and toddlers and rise in disposable income in developed and developing regions are some other major factors that are fueling the growth of the global fortified baby food market. However, concerns regarding the effects the added preservatives and other functional specialty food ingredients and reluctance in adopting the trend of packaged food are likely to restrain the growth of the global fortified baby food market during the assessment period.
Key Players:
By MRFR that are operating in the global Fortified Baby Food Market Companies are Danone SA (France), Nestle SA (Switzerland), Abbott Laboratories (the U.S.), Hero Group (Switzerland), Kraft Heinz Foods Company (the U.S.), The Hein-Celestial Group (the U.S.), Bellamy's Organic (Australia) and others.
Regional Classification:
When the dominance of the above categories is analyzed, the Asia-Pacific segment in the regional category dominates the fortified baby food market as the fertility rate in this region is comparatively more than in other regions. In the type of category, the segment milk formula has the highest contribution to the market growth. There are chances of growth in dried baby food soon. According to the distribution channel category, the supermarkets and hypermarkets segments contribute maximum to the market growth.
Market Segmentation:
The global fortified baby food market is segmented on the basis of nutrients, product type and distribution channel. Based on nutrients, the fortified baby food market has been segmented into mineral and vitamin. The mineral segment has been sub-segmented into zinc, folic acid, copper, iron, DHA, and others. The vitamin segment has been sub-segmented into Vitamin A, Vitamin C, Vitamin D and others. Based on product type, the fortified baby food market has been segmented into ready to feed baby food, dried baby food, milk formula and others. Based on distribution channel, the fortified baby food Industry has been segmented into supermarkets and hypermarkets, specialist retailers, convenience stores and others.
Industry Updates:
In October 2018, For Aisha, a U.K.-based halal baby food business, has announced that it will be launching its first vegan fortified baby food which will be suitable for babies of four months of age and above.
In July 2018, Sprout Foods, one of the largest independent fortified baby food companies, has recently announced the launch of a new Amazon Alexa skill named Eat & Sing with Sophie Sprout, that helps parents to make the mealtime more engaging and exciting for babies and toddlers, without the use of digital screens on tablets and smartphones.
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