SEO (Search Engine Optimization) is important in digital marketing because it helps a website appear higher in search results on platforms like Google. This makes it easier for people to find the website when they’re searching for related topics or products.. By implementing effective SEO strategies, websites can improve their chances of ranking higher in search results, attracting more organic traffic and ultimately achieving greater online success. SEO can be divided into two primary categories: on-page SEO and off-page SEO. While both are essential for improving your search rankings, they focus on different optimization aspects. In this guide, we’ll explore what on-page and off-page SEO are, their key components, and how to use them together to dominate organic search results.