AdTech Market Overview

AdTech has drastically changed the way businesses operate by providing strong tools that revolutionize the advertising industry and improve marketing tactics. The role that AdTech businesses play in promoting efficiency and effectiveness in advertising activities is crucial to this shift. Brands can now buy ad space and optimize campaigns in real time thanks to the integration of automation, including AI and machine learning. This is transforming the process of launching big-scale campaigns without the need for a large marketing crew.

The U.S. adtech market is poised for substantial growth, estimated to increase by 12% annually. Currently, attribution modeling tools are widely adopted, and utilized by 69% of advertisers, while 80% of marketers anticipate that AI will revolutionize adtech practices. Fraud remains a significant concern, cited by 40% of digital advertisers as their biggest challenge. Programmatic advertising dominates the landscape, accounting for 85% of all digital ad spending in the U.S. Despite challenges, 30% of brands increased their adtech spending in 2020. Looking ahead, native advertising is projected to represent 63% of all digital display ad spending by 2023. The adtech industry is a significant employer, supporting approximately 100,000 jobs in the U.S. However, confidence in current adtech investments is relatively low, with only 43% of advertisers feeling confident about their strategies.

The global AdTech market size was valued at USD 953.91 billion in 2023. It is estimated to reach USD 3,421.29 billion by 2032, growing at a CAGR of 15.25% during the forecast period (2024–2032).

Competitive Landscape

Some of the prominent players operating in the AdTech Market are 

1. Google LLC
2. Oracle
3. IBM Corporation
4. HubSpot
5. Amazon Web Services, Inc.
6. Adobe, Salesforce, Inc.
7. PEGA
8. Wipro
9. The Nielsen Company (US), LLC.
10. Viant Technology LLC
11. Kubient
12. Cavai
13. Imagine Communications

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Latest trends in AdTech Market report

Global AdTech Market: Segmentation

As a result of the AdTech Market segmentation, the market is divided into sub-segments based on product type, application, as well as regional and country-level forecasts.

1. By Offering
   1. Solution
      1. Demand-Side Platforms (DSPs)
      2. Supply-Side Platforms (SSPs)
      3. Ad Networks
      4. Data Management Platforms (DMPs)
      5. Ad Exchange Platforms
      6. Agency Trading Desks (ATDs)
      7. Others
   2. Services
      1. Professional Services
      2. Managed Service
2. By Advertising Type
   1. Programmatic Advertising
   2. Search Advertising
   3. Display Advertising 
   4. Mobile Advertising
   5. Email Marketing
   6. Native Advertising
   7. Others
3. By Advertising Channel
   1. Television Advertising
   2. Radio Advertising
   3. Print Advertising
   4. Outdoor Advertising
   5. Digital Advertising
4. By Enterprise Size
   1. Small and Medium Enterprise (SME)
   2. Large Enterprise
5. By Deployment
   1. On-Premise
   2. Cloud
6. By Platform
   1. Mobile
   2. Web
   3. Others
7. By Industry Vertical
   1. Media and Entertainment
   2. BFSI
   3. Education
   4. Retail and Consumer Goods
   5. IT and Telecom
   6. Healthcare
   7. Hospitality
   8. Transport and Logistics
   9. Others

The report forecasts revenue growth at all the geographic levels and provides an in-depth analysis of the latest industry trends and development patterns from 2022 to 2030 in each of the segments and sub-segments. Some of the major geographies included in the market are given below:

• North America (U.S., Canada)
• Europe (U.K., Germany, France, Italy)
• Asia Pacific (China, India, Japan, Singapore, Malaysia)
• Latin America (Brazil, Mexico)
• Middle East & Africa

Regional Analysis

North America holds the largest share in the global AdTech market and is poised for substantial expansion in the forecast period. It stands at the forefront of the AdTech industry globally, benefitting from a mature digital ecosystem, extensive internet penetration, and significant advertising expenditure. In contrast, the Asia-Pacific region is expected to experience rapid growth, driven by the swift adoption of digitization. Moreover, key players in this region are introducing innovative AdTech solutions, contributing to its accelerated growth.

This Report is available for purchase on Buy AdTech Market Report

Key Highlights

• To explain the AdTech Market the following: introduction, product type and application, market overview, market analysis by countries, market opportunities, market risk, and market driving forces
• The purpose of this study is to examine the manufacturers of the AdTech Market, including profile, primary business, news, sales and price, revenue, and market share.
• To provide an overview of the competitive landscape among the leading manufacturers in the world, including sales, revenue, and market share of AdTech Market percent
• To illustrate the market subdivided by kind and application, complete with sales, price, revenue, market share, and growth rate broken down by type and application
• To conduct an analysis of the main regions by manufacturers, categories, and applications, covering regions such as North America, Europe, Asia Pacific, the Middle East, and South America, with sales, revenue, and market share segmented by manufacturers, types, and applications.
• To investigate the production costs, essential raw materials, production methods, etc.

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