Generator Sales Market Analysis:

Generator Sales Market is projected to be worth USD 33.54 billion by 2030, registering a CAGR of 6.67% during the forecast period (2022 - 2030).

The generator sales market refers to a segment of the energy industry that includes the manufacturing, distribution, and sales of various types of generators used for backup and primary power solutions. Generators are widely used in industries, commercial buildings, residential homes, and for outdoor activities to provide power backup in case of power outages.

The global generator sales market is expected to witness significant growth in the coming years, driven by the increasing demand for backup power solutions. This demand is primarily driven by the growing need for uninterrupted power supply in various sectors, including healthcare, data centers, and industries.

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Market Scope

The demand for continuous power is likely to drive the sales of generators worldwide. Rapid industrialization and establishment of power grid projects provide the market ample space to flourish. The oil gas sector is one of the biggest benefactors of generators due to its requirement of power at peak hours and need in functioning of the value chain. For instance, Siemens has developed generators capable of operating at 5 MW.

Adoption of energy storage technologies and renewable energy can hamper the market growth.

Market Segmentation

• On the basis of type, the market is segmented into standby, peak shave, and continuous. Amongst these, continuous segment holds the largest market share due to increasing demand for power during peak period and areas in frequent outages. On the other hand, the standby segment can face increased demand owing to its requirement in healthcare and data centers.
• By fuel, the generator sales market is divided into diesel and gas. Diesel generators are dominating the market owing to their capacity to generate large amount of power and easy availability of fuel. Its wide usage in marine, oil gas, healthcare, and manufacturing sectors can drive the segment growth. However, gas generators are expected to dominate the generator sales market over the forecast period as they are environment-friendly amid increasing prices of diesel.
• By portability, the generator sales market is divided into stationary and portable. Portable generators are expected to gain a higher number of customers owing to increasing short-term projects and generator rental market becoming stronger. Huge need for hybrid generators that provide advantages in terms of fuel consumption, noise, and running time can boost the portable generator sales in the coming years. Development of mobile gensets for residential and construction applications can provide huge growth opportunities.
• On the basis of end-use, the market is classified into commercial, residential, and industrial. Industrial segment holds the largest market share owing to increasing industrialization from developing countries. Favorable policies in Mexico, India, Canada, and China can drive the segment growth.

Regional Segmentation:

• North America
• Europe
• Asia-Pacific (APAC)
• Middle East Africa (MEA)

Regional Analysis

North America, Europe, Asia-Pacific (APAC), and the Middle East Africa (MEA) are regions considered for the global generator sales market.

APAC can account for the largest market share due to high demand for diesel and gas generators in China. New policies for subsidizing investments in India and influx of new cashflow can bode well for the generator sales market.

The MEA region is expected to follow APAC in demand owing to a flurry of investments in smart cities and new industries. Huge need for backup generators in sub-Saharan countries and popularity of hybrid generators can drive regional market growth.

Industry News

AFC Energy has partnered with Mace Group for development of diesel generators derived from ammonia.

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Competitive Landscape

Yanmar, Caterpillar, Rolls-Royce, Mitsubishi, Cummins, and Kohler are key players of the global generator sales market. Other players include General Electric, MTU Onsite Energy, Schneider Electric, Himoinsa S.L., Siemens AG, and Wartsila. Launch of new products and adherence to environmental agency regulations are major priorities of players.